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About the Alliance

The purpose of the Vermont Tourism Alliance (VTA) is to offer education and training to those engaged in the visitor economy in Vermont, as well as to promote and advocate for the Vermont travel and tourism industry. 

Become a Partner

member spotlight

​​“The Vermont Tourism Alliance represents a critical step forward in uniting the organizations that power Vermont’s visitor economy. For industries like craft brewing, tourism is about place, people, and authentic experience and VTA helps ensure those voices are aligned, educated, and represented. I’m proud to support this work as a new board member at such a pivotal moment.”
​Emma Arian, Vermont Brewers Association