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About the Alliance

The purpose of the Vermont Tourism Alliance (VTA) is to offer education and training to those engaged in the visitor economy in Vermont, as well as to promote and advocate for the Vermont travel and tourism industry. 

Become a Partner

member spotlight

"Vermont's visitor economy is built on the kind of genuine hospitality that can't be manufactured — it has to be lived. As a family-owned inn rooted in Manchester since 1978, we know firsthand that when travelers feel truly welcomed, they come back, they tell their friends, and they become ambassadors for everything Vermont has to offer. The Vermont Tourism Alliance gives properties like ours a seat at the table to shape the future of that experience statewide." Brian Maggiotto, Inn at Manchester, Manchester, VT

​Vermont Tourism Alliance is    proud to stand alongside a wonderful group of partner organizations who share our commitment to celebrating and growing tourism here in Vermont.