Partner

Calendar

Research

Advocacy

Events

About the Alliance

The purpose of the Vermont Tourism Alliance (VTA) is to offer education and training to those engaged in the visitor economy in Vermont, as well as to promote and advocate for the Vermont travel and tourism industry. 

Become a Partner

member spotlight

"Vermont's tourism and hospitality sector has never needed a unified voice more than it does right now. For too long, our advocacy has been fragmented, region by region, industry by industry, each of us making our case alone. The Vermont Tourism Alliance changes that. It brings together destinations, lodging, restaurants, and attractions from every corner of the state into a single, credible voice for the policies and investments our sector depends on. If you run a hospitality business in Vermont, joining the Alliance isn't just an investment in your own success, it's an investment in the collective strength of an economic sector that drives our entire state's economy."
Jeff Lawson, Hello Burlington

​Vermont Tourism Alliance is    proud to stand alongside a wonderful group of partner organizations who share our commitment to celebrating and growing tourism here in Vermont.