Partner

Calendar

Research

Advocacy

Events

About the Alliance

The purpose of the Vermont Tourism Alliance (VTA) is to offer education and training to those engaged in the visitor economy in Vermont, as well as to promote and advocate for the Vermont travel and tourism industry. 

Become a Partner

Partner spotlight

"At Vermont Teddy Bear, we believe our success as a destination is directly connected to the strength of Vermont’s tourism story and community as a whole. People don’t come to Vermont for just one attraction. They come for the experience of Vermont, and that experience is created by all of us who live, work, and welcome visitors here! Vermont Tourism Alliance gives businesses a voice and a chance to be part of the conversations shaping the future of tourism in our state. Joining the Vermont Tourism Alliance was about more than supporting our own business. It was about supporting a stronger, more connected Vermont tourism community where everyone benefits. We’re proud to be part of that effort and grateful to help tell this special story of Vermont!"

Lienne Bick
Manager of Retail & Visitor Experience at Vermont Teddy Bear

​Vermont Tourism Alliance is    proud to stand alongside a wonderful group of partner organizations who share our commitment to celebrating and growing tourism here in Vermont.